Journey maps are one of the simplest, most effective tools we have to make customer experiences visible.
They help teams align on what the user is trying to do, what actually happens step-by-step, and where friction—or opportunity—shows up along the way. A good journey map becomes a shared reference point for product, design, engineering, and customer-facing teams.
The problem is that journey maps are often:
Time-consuming to create
Hard to keep updated as flows evolve
Treated as one-time deliverables instead of living artifacts
That’s exactly why I built JourneyMapBuilder. You can access the Journey Map Builder here.
What is a journey map?
A journey map is a structured visualization of a user’s experience over time. It typically breaks a flow into a small number of steps (often 4–6), and for each step captures:
What happens (the moment in the journey)
What the user is trying to accomplish
Key details (context, constraints, decisions)
It’s the fastest way I know to answer: “Do we all agree what the user experience actually is?”
Why journey maps matter
Journey maps reduce ambiguity.
They help teams:
Align quickly on the real user flow
Identify friction points early
Design better end-to-end experiences
Communicate clearly with stakeholders
They’re especially valuable for virtual agents and conversational experiences, where the UX is a sequence of interactions—not screens.
Introducing JourneyMapBuilder
JourneyMapBuilder is an AI agent that generates a clean, structured journey map visual from a text description of the flow.
You provide a short, structured input describing each step. The agent outputs a visual journey map with:
Clear step-by-step progression
A headline per step (“what happens”)
A short explanation per step (“what’s happening in this moment”)
The goal: make journey mapping fast enough to use every day.
Sample journey map input (text)
Below is an example of the exact kind of text input JourneyMapBuilder expects:
Journey: Schedule a doctor appointment via a virtual agent
Step 1: Welcome & identification
Action: The virtual agent greets the user and asks who the appointment is for.
Detail: The user indicates the appointment is for their child and provides basic identification details.
Step 2: Select provider
Action: The agent recognizes a previously visited doctor.
Detail: The agent asks whether the user wants to book with the same doctor or choose a new one.
Step 3: Choose time slot
Action: The agent presents available dates and times.
Detail: The user selects a convenient appointment slot.
Step 4: Confirmation
Action: The agent confirms the appointment details.
Detail: The agent offers to send a confirmation via SMS or email.
This is all the agent needs to generate a complete journey map visual.
What this enables
With JourneyMapBuilder, journey maps can be created:
During discovery conversations
While designing conversational flows
As a fast alignment artifact for reviews
To explore alternate or edge-case journeys
Less time drawing boxes. More time improving the experience.
You can access the Journey Map Builder here.
